Saturday, November 25, 2006

Real Estate and Emotion vs. Reason

If you are selling a home, Real Estate Agents tend to refer to the property you're selling as a "house." If you are buying a house, agents will often refer to it as a "home." Why is this? Because when you are buying a home, it is more than "just" a purchase. It is where you go "home" after a hard day on the job, where you raise your kids, where you watch the Super Bowl, barbecue in the back yard, or plant flowers each year to admire their blooms. You aren't buying a space to eat and sleep, you're moving into your private "safe haven" - a place you'll call "home" for years to come. Someday, you will sell that house, and when you do - someone else will call it "home". If you're still thinking of it as your home, selling is more difficult.

How do you let go?

It is very difficult, but necessary. To sell your home effectively, you need to make rational decisions. You need to let go of all the little touches you've added to the property and not be connected emotionally. Most "home improvements" don't add as much value as you might think -- they might not have as much appeal to a potential buyer as they do to you. The buyer is looking at your house and imagining it as his or her home. You need to help them. Take your photos off the walls. Remove the sports trophies from the fireplace mantle. Clean the "junk" out of those drawers in the kitchen. Remove whatever you may have accumulated in your garage, basement or attic. If you want to keep it, put it in storage and pick it up when you move.

Sell a house. Help someone else find a home.

2 comments:

Unknown said...

Whether you are selling a house or buying a home, over the past few months things have changed. Many of my sellers are getting concerned about the length of time their property is on the market. I have been using a marketing tool that has really made a difference. Go to
www.smartstreets.net
and see what they have to offer. Reasonable cost:Yes
Easy to do: Yes
Effective: Definitely
Check it out for yourself

Monica M. Foster said...

Hi Barb! I've seen something similar to www.smartstreets.net, but have never really considered it. Perhaps you can answer 2 questions I have (one of which being the reason I have never pursued this form of marketing): So, you set up a website for each listing you have, and I assume you pay for each and every domain name. So, do you pay for the domain name for one year? And if so, what happens to each property's domain name if you sell the listing in less than one year? Does it just sit out there on the world wide web until it expires?

That is my biggest concern, as it seems like one would be paying for something that he/she may not necessarily use in it's entirety.

Please let me know. Thanks! And thanks for the marketing info!